Brian Ree has built and sold three businesses during his career. He’s driven by the philosophy that things can always be better and that you may as well take chances because really, what’s the worst that could happen?
Since 2011 he has been building DAILYLOOK, a premium personal styling experience for the modern woman. What started as an e-commerce business, has become a VC funded and rapidly growing team of 120.
In this conversation, we discuss:
- Why most businesses are not a good fit for venture capital.
- Learning to say “yes” way less often.
- How to acquire a high level of self-awareness and a bias for action.
Now, let’s hack…
Highlights from the interview
- [9:34]: How DAILYLOOK evolved over time — from an email-based service offering buyable daily looks for on-the-go women, through a major pivot into a bold new physical distribution model that skyrocketed their purchase rates, customer loyalty, and growth.
- [13:00]: The darker side of that pivot, and the new challenges that came with the radical overhaul of DAILYLOOK’s business model — a difficult two-year process marked by restructuring and layoffs that ultimately opened the door for growth.
- [16:05]: Brian talks about VC funding — how he made the decision to go that route with DAILYLOOK, and how VC capital may actually not be the best course of action for every business.
- [24:47]: Brian explains how he used to say “yes” far too often, and about how he stays on top of a rapidly growing and dynamic company by cultivating a 360 degree view of himself and his company, spending time looking for potential weaknesses and room for new growth.
Resources and links from the interview
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