Sharon Vinderine had a dream to change the way consumers shop. A dream to build a brand that would help people make buying decisions based on peer endorsements, not just advertising.
In 2007, that dream became Parent Tested Parent Approved, a seal of approval used by thousands of brands across North America and one of the most respected in the industry.
Sharon has used the power of network television to grow her business, and has been featured on more than 200 shows.
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Highlights from the interview
- [04:14]: Sharon talks about the advantages and disadvantages of not caring what anyone else tells you. When she has an idea, she goes for it. A lot of her idols, like Elon Musk, are the same way. When they have an idea, they follow their gut and take action. When untempered by reason, this can be a flaw, but it's also a huge strength.
- [06:04]: Sharon reveals where she got the idea for Parent Tested, Parent Approved. Initially, she had created a baby product of her own. She was trying to pitch it to stores when an awards company approached her with an offer to promote it. It did nothing for her, leading her to wonder if there was a better way to approach the awards concept. She came up with the idea of an easy way to find out if other parents had good experiences with products, leading to PTPA.
- [18:39]: Before launching her newest Mom Squad, Sharon and her team ran a quick experimental MailChimp campaign. When they got thousands of responses, they knew the idea held water.
- [23:05]: Facebook has been an essential part of PTPA's success. When she started a Facebook group, tons of moms joined in order to get free stuff. Thirteen years later, it's still going strong, with around 200,000 families available for testing.
Resources and links from the interview
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