Neil is a frequent contributor to publications, such as Inc. Magazine, Fast Company, Forbes, and Entrepreneur Magazine. He also helps companies such as Amazon and Viacom grow their revenue. In short, he is a content marketing and blogging machine.
Once a week — usually on Saturdays — Neil Patel writes the kind of blog posts that get noticed by marketers from almost every sector.
Behind the scenes, however, his team at Neil Patel Digital is busily updating an average of 90 pre-existing blog posts every month, attracting search engines like Google to give them a second look and, consequently, more traffic to some of his oldest content.
Repurposing older content rather than simply creating more content from scratch is one of the most overlooked opportunities for brands in 2020. That’s because, despite making seemingly endless updates to its algorithms over the past year, Google hasn’t been doing as good a job of indexing older content, he said, contributing to a decline in traffic to what were once viral blog posts.
Now, let’s hack…
In this episode Neil Patel and I discuss:
- Learning from previous mistakes (and not making them again)
- Planning and executing fast (the good and the bad)
- Why you should partner with someone who is the opposite of you
Links Mentioned on the Show:
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