Mike Koneigs, my guest today, is a serial entrepreneur, angel investor, and 13x bestselling author.
He’s spent the past 30 years building businesses, with four business exits, two of them to publicly-traded companies. His first company, Digital Cafe, he started in 1990. It was one of the first digital marketing agencies in the world.
Today, Mike Koenigs is the founder of The Superpower Accelerator, where he is known for being a media master who knows how to help his international clients get attention, create premium brands, and elevate their status in days.
In the words of Tony Robbins:
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.”
Now, let’s hack…
Mike Koenigs.
Highlights from the interview
- [06:09]: Mike feels that his biggest strength as an entrepreneur has been his ability to reinvent himself repeatedly over the years. He’s started a number of new companies, learned new skills, and sold many businesses for a profit. His mercurial and transformative nature has allowed him to easily adapt to changes in the market and in society over his many years of entrepreneurship.
- [13:00]: One day, during a period of time when Mike was broke, he saw Tony Robbins on TV and immediately ordered Tony’s book, “Personal Power.” He vowed to himself that someday, he would work for this guy. A few years later, after some successful networking, he was invited by a mutual business associate to give Tony Robbins some pointers on his marketing strategy. Together, they launched several very successful products.
- [17:54]: “If you’re getting paid, you’re an employee, and then it shifts the relationship dramatically. So I look at everything as a collaboration.” This encourages a collaborative atmosphere of working together, and removes the problematic power dynamics inherent in employer-employee relationships. You’re not working for the person, you’re working with them.
- [29:39]: “Everything is a hero’s journey in some way, shape, or form.” The reason this myth is so eternal and archetypal is that it is fundamentally a reflection of the human experience. If you’re marketing something, your customer is the hero. They have a goal to reach, and your job is to help them achieve that goal and complete their heroic quest.
Resources and links from the episode
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