Eight years ago he began with a business idea in the video space. Today, after a self-proclaimed spectacular failure and two other products that didn't work out, he is the proud founder of Bonjoro.
Founded in 2017, Bonjoro enables business owners and customer success teams to convert and retain more customers through personal video. Through a lot of hard work, process creation, and a focus on improving his mindset, Bonjoro has grown to now have locations across three countries — England, the U.S., and Australia.
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Resources and links from the interview
Highlights from the Matthew Barnett interview
- [6:00]: Matthew Barnett explains that he and his partners just sort of “stumbled into” video as a niche. They didn't quite make it work the first time, but in the process, they learned more about the industry. After a couple of tries, they were successful, thanks in part to what they learned along the way with their previous video projects.
- [10:55]: A creative at heart, Matthew lists “operations” as his weak point when it comes to running his business. He feels like he has a natural tendency to be spontaneous, but struggles with structure as a result. He compensates by having a great team around him that specialize in those aspects of business.
- [19:50] Matthew describes how anyone at his company is welcome to come up with ideas and pitch them. They record the ideas in a Design Notes document. To submit an idea, employees submit a standard form that covers the problem, recommended solution, existing solutions already out there, and other specifics.
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