He started like a lot of us do, with lots of dreaming up business ideas, thinking, and talking about working for himself and running his own online business. But, as for many of us, it wasn’t an easy transition.
In fact, he made the first leap when he started freelancing — but a couple years later, he had to go back to working for someone else. But he thought about what had gone wrong the first time, created a plan, and headed out on his own once again.
He’s now been in business since 2010, and even though it hasn’t always been unicorns and rainbows, he’s persevered through the hard times and come out on the better end of business success.
In this episode, we discuss:
- Always keeping your ‘why’ front and center when making decisions
- Why and how to create micro-experiments for your freelancing clients
- How to keep a steady flow of clients rolling through your business
Now, let’s hack…
Highlights from the interview
- [4:25]: Jason explains that he feels that the one thing he’s done that’s contributed the most to his success, is focusing on the “why” of things. Why he’s chosen the path that he has, and what really motivates him to work for himself.
- [7:34]: Everyone needs and wants some degree of control in their life. Jason discusses how it was important for him to accept the things he doesn’t have control over, and let go of them instead of wasting energy on them. The freedom and flexibility afforded by freelancing are, themselves, a form of control over one’s own life.
- [12:45]: You always have to have some kind of marketing for any project, and freelancing is no exception. Jason discusses how freelancers can use marketing to avoid the dreaded “feast and famine” cycle that can come with freelance work. He’s not a salesperson by trade, but he knows he has to do sales for his freelance business. He’s found things that work well his business, though the things that work for any individual freelancer can depend on their personality, skill set, and preferences.
- [18:45]: “Time is not like change. You’re not going to find it in a couch. You have to prioritize that time.” If you want to build a sustainable business, Jason says, you have to put in that little bit of time here and there for marketing, even if it’s as simple as asking someone for a testimonial in an email – if this scares you, check out our and learn how to write a testimonial.
Resources and links from the interview
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