Should You Niche Down? Yes, then down and down again. At least that's what David Tao did back in 2016 when he created BarBend, a website dedicated to strength training sports.
David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. This intersection of commerce and editorial experience lead David and his team to transform BarBend into a market-leading website and impressive business.
David runs BarBend with a team of writers, editors, videographers, and designers who love producing content that's as accurate as it is engaging.
Now, let's hack…
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