Mike Matthews is the founder and CEO of Muscle For Life and Legion Athletics.
Back in 2013, he began writing about fitness and nutrition on MuscleForLife.com, and what started as a blog has transformed into a company growing rapidly with a team of 20 employees and contractors.
A year after starting Muscle For Life, and not wanting to promote junk products to his audience, he started up a supplement company called Legion Athletics.
The flagship (top of the funnel) for this entire enterprise is his bestselling book, Bigger Leaner Stronger, and its sister version, Thinner Leaner Stronger.
In this conversation we discuss:
- How two books drive a multi-million dollar business
- Why and how to find your laser focus
- The price to pay for success (and determining if you are willing to pay it)
Now, let’s hack…
Links and resources from the episode
- Legion Athletics
- Muscle for Life
- Bigger Leaner Stronger, by Mike Matthews
- Thinner Leaner Stronger, by Mike Matthews
- Titan: The Life of John D. Rockefeller, Sr., by Ron Chernow
- Brian Dean, Backlinko
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