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How to Build a Niche Business Nested Within Another Niche | David Tao

Interview title image - David Tao of BarBend

Should You Niche Down? Yes, then down and down again. At least that’s what David Tao did back in 2016 when he created BarBend, a website dedicated to strength training sports.

David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. This intersection of commerce and editorial experience lead David and his team to transform BarBend into a market-leading website and impressive business.

David runs BarBend with a team of writers, editors, videographers, and designers who love producing content that’s as accurate as it is engaging.

Now, let’s hack…

David Tao

Resources and links from the episode

  • BarBend
  • David Tao on Twitter

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Jonny Nastor

Hey, I'm Jonny. My mission is to help you find your focus and do work that matters. To do this, I work as a consultant, bestselling author, and founder of HTE.

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