• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

HTE

Learn the art of online business, side hustles, and the entrepreneurial mindset

  • Podcast
    • Start Here
  • Blog
  • Resources
    • Recommended Tools
    • Business Books
    • Podcast Sponsors
    • Entrepreneurial Mindset
  • How to Start a Blog

Building a Business on Relentless Optimization | Chris Hutchins

0.75x
1x
1.25x
1.5x
2x
0:00
...
  • Building a Business on Relentless Optimization | Chris Hutchins
Subscribe on iTunesSubscribe on Google PlayPlayer EmbedShare
Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotifySpotify
9,864 People Bought My Book. You Get it FREE.

I have read and agreed to your Privacy Policy.

Chris Hutchins is an endless optimizer of money and life, and a longtime entrepreneur.

This story begins with him being laid off in 2008 and founding an organization called LaidOffCamp, where he hosted dozens of events around the country to help the unemployed learn new skills for the evolving job market.

Then in 2011, he co-founded a company called Milk. This venture was short lived, as they were acquired by Google 13 months later.

Today he is the founder and CEO of Grove, and his mission is to make financial planning accessible and affordable for everyone.

In this conversation, Jon and Chris discuss:

  • The varying skillsets required for product management and biz dev
  • Where and how to find business partners
  • The true value of relentless optimization

Now, let’s hack…

Chris Hutchins.

Highlights from the interview

  • [4:20]: Chris explains that he’s an “optimizer,” and that he plans out courses of action to find optimal decisions in advance of taking action.
  • [8:00]: The inspiration for Grove came from Chris’s own friends and family asking him for financial advice. He created Grove to help people optimize their own finances for today’s economic landscape.
  • [13:10]: Chris recounts how he started LaidOffCamp after he himself was laid off in 2008, in the wake of the economic recession. They did twenty events across the country, helping the many people who’d been laid off recently at the time.
  • [20:25]: Chris got guidance from several different people during Grove’s initial growth period, including a business coach, other founders he’s met through mutual investors and partnerships, his cofounder, and his wife.
  • [21:10]: One of Chris’s mentors gave him a piece of advice once: “Figure out all the things you know about your company, and find the biggest unknown.” That’s where time and energy should be spent: discovering things that were unknown before, that could potentially work to generate profit.

Resources and links from the interview

  • HelloGrove
  • Chris Hutchins
  • Startup Weekend
  • Chris Hutchins on Twitter
  • It’s Not How Good You Are, It’s How Good You Want to Be. by Paul Arden

Show sponsor

Pantheon: Whether you’re just beginning to build your dream or are already well on your way, Pantheon can help you deliver the best online experience and future-proof your digital presence.

Learn more at pantheon.io/hack.

Dig this episode? Wait until you hear these…

  • From Posters to Printful | Davis Sisknans
  • Collecting Advisors and Building Freshbooks | Mike McDerment
  • How to Scale Your Company (From the Founder of Google Analytics) | Brett Crosby

Jonny Nastor

Hey, I'm Jonny. My mission is to help you find your focus and do work that matters. To do this, I work as a consultant, bestselling author, and founder of HTE.

Primary Sidebar

online business tools for entrepreneurs

Reviews and Special Offers

Nexcess Review: Why We Changed Hosting Companies After Five Years

Email Marketing Tools: Comparison Guide (Free Trials + Exclusive Discounts)

Make Money Blogging: Launch Your Blog Biz (Course Review)

Our Best Articles

101 BEST Business Books of All Time

Create and Sell Online Courses: A Comprehensive Guide for 2022

How to Start a Podcast: Definitive Guide (for 2022)

How to Get on the First Page of Google

Entrepreneurial Mindset: How to Think Like an Entrepreneur

Business Mindset: 21 BEST Mindset Hacks for Entrepreneurs

how to start a blog and make money sidebar

Copyright © 2025 HTE
Privacy Policy · Affiliate Disclaimer · Contact
×