Brett Crosby interview highlights
- [5:56] The confidence, optimism, and “ridiculous hubris” required by founders to scale a business.
- [11:40] Why working in a large organization like Google can’t prepare you for founding a startup.
- [16:30] The fiendishly genius idea to transform an industry that inspired Brett Crosby to start PeerStreet.
- [30:10] The biggest mistakes Brett sees in entrepreneurship: sequencing and scope.
Back in 1997, Brett Crosby and his brother co-founded a small software company called Urchin. During the next 8 years, they grew their company and developed the software that later became Google Analytics.
In 2005, Urchin was acquired by Google, where Brett spent 9 1/2 years as the Director of Product Marketing for Chrome, Gmail, Docs, and Drive.
In 2014, he decided it was time to throw his hat back into the ring with another company, and became the Co-founder and Chief Operating Officer of PeerStreet, a platform for investing in real estate backed loans. He crafts the company’s strategy, product and messaging.
Now, let’s hack…
Brett Crosby
Resources and links from the interview
- PeerStreet: Real Estate Investing
- The E-Myth Revisited, by Michael E. Gerber
- The Big Short: 2015 film about Michael Burry and mortgage investing
- Brett Crosby on Twitter
- Brett Crosby on LinkedIn
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