Caroline MacDougall is a serial entrepreneur and innovator, who has followed her passion and her heart while building several successful businesses.
She began her journey in the herbs and the herbal tea industry in the early 1970s and has designed award-winning herbal beverages for top tea companies including The Republic of Tea, Yogi Tea Company, Uncle Lee's Tea, and Organic India.
25 years ago, she started a company and set out to create a caffeine-free herbal cappuccino. She created Teeccino, now America's top selling coffee alternative.
Now, let's hack…
Highlights from the interview
- [04:33]: Caroline's career began as she personally started exploring different herbs and botanicals from around the world. She traveled the world to find the best herbs for a non-caffeinated coffee alternative. To do that, she had to actively go out and find them.
- [16:38]: Teeccino was designed to occupy a unique niche: a coffee alternative that could be used to make cappuccino and other coffee drinks. She could have just started a generalized herbal tea company, and scaled it much larger than Teeccino is, but Caroline wanted a product she could ensure would always align with her values.
- [26:50]: Christine describes how she was able to get ahead of the curve on adaptogenic herbs. Before adaptogens caught on and were widely talked about in the US, Christine was already exploring traditional adaptogens from around the world, giving her an edge.
Resources and links from the episode
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