Joe Pulizzi of Content Marketing Institute is an author, fan of the color orange, and a succeessful entrepreneur.
He is best known as the founder of the Content Marketing Institute and the largest in-person content marketing event in the world, Content Marketing World. At this world-renowned conference, experts discuss how to start a podcast, why all companies should start a blog, and content marketing strategy.
Joe Pulizzi founded the company back in 2007 and spent nine years growing and scaling the business until it was acquired in June of 2016.
Joe is a highly sought after public speaker and a 5x author, including Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
After selling CMI in 2016, Joe spends his time with his wife and two teenage boys and actively fundraises for the Orange Effect Foundation, which he and his wife founded in 2014 to help children with speech disorders pay for therapy.
During this time, my guest also published four massively successful business books. His fifth book, Killing Marketing, is set to launch in September 2017.
Joe loves the color orange and the city of Cleveland, where he’s an active ambassador to the city and a long-time season ticket holder of the Cleveland Browns
In this conversation, we discuss the true value of writing down your goals in the present tense, how CMI began monetizing its blog, and why now is the best time to start.
Now, let’s hack…
Joe Pulizzi.
Resources and links mentioned
- Content Marketing Institute
- Killing Marketing, by Joe Pulizzi
- The 10x Rule, by Grant Cardone
- Think and Grow Rich, by Napoleon Hill
- Joe Pulizzi on Twitter
