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Solve a Big Pain for a Small Audience | Natalie Nagele

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What if you could run a successful software company with your significant other, have your team of 30 people work just 32 hours per week, build houses on the side, and be a loving and caring parent?

Natalie Nagele has done just that. For the past 14 years, she has been the co-founder and CEO of Wildbit. Wildbit is the parent software company of Beanstalk, Postmark, Conveyor, and Deploybot which they sold in 2017.

Wildbit builds software that enables developers to get out of the weeds and focus on what they do best — which is to design, code, and ship brilliant software.

In this conversation we discuss:

  • Why focusing on your team is more vital than focusing on your products
  • How to solve really big pain points for a really small audience
  • Making space to enable your team to get into deep work

Now, let’s hack…

Natalie Nagele

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Jonny Nastor

Hey, I'm Jonny. My mission is to help you find your focus and do work that matters. To do this, I work as a consultant, bestselling author, and founder of HTE.