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The Story Behind Search Engine Journal | Loren Baker

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Loren Baker made the seemingly insignificant decision to start a personal blog — this was in 2003 — and the blog was SearchEngineJournal.com. Today SEJ has morphed into a thriving media company, and has become one of the most popular marketing blogs online.

In 2013, with SEJ thriving he co-founded Foundation Digital, where he steers client strategies, digital production, and development. Their clients include ESPN, Apartments.com, ForRent.com and American Eagle Outfitters.

In this conversation, we discuss the value of transparency and honesty in business, the transformation from personal blog to media company, and creating an effective content strategy for small businesses.

Now, let’s hack…

Loren Baker

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Jonny Nastor

Hey, I'm Jonny. My mission is to help you find your focus and do work that matters. To do this, I work as a consultant, bestselling author, and founder of HTE.