The idea of creating art as a business, rather than just for art’s sake, is an idea that I have always been intrigued with. I have often wondered why more artists don’t choose to take that route in order to turn their art into a business.
Today’s guest has done just that — she has turned her art into a business.
She is the New York Times and USA Today bestselling author of thrillers on the edge, as well as bestselling non-fiction for authors.
[Tweet “An entrepreneur is someone who creates value out of ideas.”]
She is a professional speaker on creative entrepreneurship, digital publishing, and internet marketing, and was voted one of The Guardian UK Top 100 creative professionals in 2013.
Previously, my guest spent 13 years as a business IT consultant in large corporates across the globe before becoming a full-time author-entrepreneur in September 2011.
Let’s hack Joanna Penn.
What you will learn in this episode:
- Why we need to reframe entrepreneurship to be creative
- How to make a fundamental choice to live a life of abundance
- Business is like diet and exercise — it’s simple, but it’s not easy
- How to become accountable and driven to reach your goals