But understanding the importance of content marketing is only one piece of the puzzle. Executing effectively is a whole other thing. You can’t just write and publish mediocre articles without a strategy or plan and expect any benefits to come from it.
Which brings us to today, and this episode of HTE. Four or five years ago, I had no idea how to write for the internet, I didn’t know what content marketing even was, and I had been convinced by teachers that I wasn’t a writer.
As I learned the strategy and tactics behind content marketing, I set out to relearn the art of writing. During this process, I stumbled Copyblogger, a site dedicated to teaching content marketing, copywriting, and strategy.
Throughout this journey, I’ve made a ton of mistakes and learned a lot about creating effective content online. One of the things that have had the biggest effect on my writing has been adopting a system and process for my creative process, and the system I’ve adopted was created by Pamela Wilson, the former VP of educational content at Copyblogger.
The step-by-step system has completely changed the way I write and has enabled me to more than double my content output and increase my organic traffic by over 950% in the past 12 months.
Today I am happy to have Pamela on the show to walk you through her entire process so that you can reap the same rewards that I have.
Now, let’s learn the 4-day content creation system with:
Pamela Wilson of BIG Brand System
Resources and links from the episode
- Pamela Wilson’s BIG Brand System
- Free Workshop: How to Use Visual Marketing to Get Attention — and Customers
- Get Pamela Wilson’s books
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