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Why You Should Set Goals That Scare You | Russ Ruffino

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  • Why You Should Set Goals That Scare You | Russ Ruffino
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Russ Ruffino is a traveler, soon-to-be-father, and a true lifestyle entrepreneur.

Russ Ruffino is the founder of Clients on Demand, what he claims is the most reliable client attraction system in the world.

My guest built this business helping experts create simple, strong and repeatable marketing and sales processes that attract the perfect clients, at the perfect price, anytime they want. Russ understands and shares the power of goal setting on any business.

Now, let’s hack…

Russ Ruffino

In this 43-minute episode Russ Ruffino and I discuss:

  • Overcoming fear and propelling your ideas forward by treating your goals as reality
  • Why empathy is paramount when it comes to marketing and understanding the customer
  • Boosting sales by focusing on selling transformation versus information
  • Going deep, not wide: specializing in one market and building a business on only one offer

The Show Notes

  • Russruffino.com
  • Clientsondemand.com/facebook
  • The 4-Hour Workweek by Timothy Ferriss
  • The Ultimate Sales Letter by Dan Kennedy
  • Russ on Twitter
  • Jon on Twitter

Dig this episode? Wait until you hear these…

  • Be Lazy. Be Curious. Be Often | Michael Bungay Stanier | Box of Crayons
  • Turn What You Know Into a Business | Jessie Shternshus | The Improv Effect

Jonny Nastor

Hey, I'm Jonny. My mission is to help you find your focus and do work that matters. To do this, I work as a consultant, bestselling author, and founder of HTE.

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