This is the latest article from Nick Davis, our first guest contributor on the Hack the Entrepreneur blog.
With a slightly ridiculous 15+ years experience in websites, I asked Nick to share some of his knowledge on the right way for entrepreneurs to go about getting an awesome website for their business.
(And if you missed his article last week on how to set up a free membership website on the Rainmaker Platform be sure to check it out too).
Over to Nick.
– Jonny Nastor
I admit, I’m a tinkerer, I can’t help it.
I like playing around with code or trying out a new WordPress plugin to find a better way of doing something.
Even when other parts of my business are going well, I still find myself writing custom code, tweaking my site for speed, and updating plugins.
To some people that’s odd. I don’t care.
But maybe you have better things you’d rather be doing than finding the perfect combination of WordPress plugins (how strange of you).
Maybe you also just want your damn website to work the way you want it to, and to do all the cool business building stuff you need it to, without a load of hassle or effort.
What exactly can Rainmaker do for your business?
You know, things like being able to easily drive people to the email list you’re always being told to build, or sign up for the course you’re creating that will probably make you rich (if only you could ever publish it).
In short, Rainmaker (or the Rainmaker Platform to give it its full name) is WordPress on steroids for content marketers, internet entrepreneurs and modern day hustlers (the good kind).
And when I say WordPress, I mean that The Rainmaker Platform is actually built on top of WordPress (you know, the platform, that powers over 20% of the web).
But if WordPress is so good and widespread, why play around with it?
- Because you are not a code tinkerer.
- Because you just want the one option that works.
- And because, most of all, you need to know all the things that you need for a great business website in 2015 are present, tried and tested, and will continue to work tomorrow.
And that’s what Rainmaker is.
No spending thousands of dollars on consultants or developers or trying to figure out the best solution yourself (and failing). Instead it’s a Swiss Army Knife of solutions built right into your website, ready to spring into action whenever you need them, for example:
- Want to sell digital downloads? Check
- Need A/B testing? Check
- Start a membership website? Check
- Create (and charge) for an online course? Check
- Have an array of designs to choose from instead of having hire a designer? Check and check again
And instead of paying a designer and a developer (and that shady SEO guy you found on Elance) a small fortune just to get a half decent website online, you can keep your four or five figure budget and get Rainmaker on a quarterly or yearly basis for way cheaper (plus, you won’t even have to pay for web hosting because that’s included too).
So not only do you save on the often high up-front cost of getting your website going in the first place, you might save on all those monthly or yearly recurring expenses like web hosting or the WordPress plugin licenses you need just to operate too.
All of which is why, for the first time, I have started recommending Rainmaker to some of the people that contact me about creating a new custom WordPress website for them who in the past might’ve needed to spend $5,000 or $10,000 for an equivalent solution.
A shift for my business, yes? But the right thing to do in many cases.
So who exactly should use The Rainmaker Platform?
- Anyone wanting to do some kind of paid membership site on a low budget
- Anyone who is happy to spend around $100 a month on the right website solution, but balks at the cost of spending $5,000 – $15,000 up front
- But most of all, anyone who wants to spend more time producing content or monetising it than worrying about keeping their WordPress website up to date or finding the right plugin
Who do I mean specifically?
Smart people like Jon Nastor, the host of Hack the Entrepreneur (and the website this article is published on!) who moved from WordPress to Rainmaker early in 2015. Or Chris Brogan, the bestselling author, and Hack the Entrepreneur guest, who moved from WordPress to Rainmaker just after it launched.
Let’s be clear. Both of these guys have the budget and contacts to build their own excellent custom solution on WordPress, but they both went for Rainmaker.
And this is just the start. Over the last few months, I’ve seen other clued up content marketing focused entrepreneurs, like Chris Ducker (author of Virtual Freedom), join them too. Who’s next?
Start your 14 day free trial today
Maybe you if you fancy yourself as the next Chris Brogan or Jon Nastor (or just the next smarter version of yourself). And you don’t even have to spend any money trying it out by signing up for the 14 day free trial that Rainmaker offers and see how it clicks with you first.
Of course if after all that you don’t like Rainmaker you’re still free to spend a few thousand dollars on a custom website.
But if you do dig what it does for your online business you (and your accountant), might be grateful for a very long time to come.