In a battle of David vs Goliath, the audience always cheers for David.
Yet companies try to cover up and hide their smallness. They try to appear as Goliath, even when the audience wants David to win.
Embrace the small.
Use your competitors size against them. Their 10’s of millions of dollars in sales. Their hundreds of employees they don’t know by name. Their new rounds of funding. These are the reasons you can win.
Small companies are faster, less bureaucratic, more personal, and by default closer to their customers. These are all good things. All things to make your customer value your relationship more. Not less.
You don’t need a massive email list, bank loans, or tens of thousands of customers — you need 1,000 Maniacs to transform your life and business.
These are the reason you will succeed by staying small.
Small companies can do big things, by finding scale in your actions, and staying true to the small philosophy.
Embracing the small goes beyond customer interactions.
Think small when building products.
Eliminate preferences. (Hell, maybe have none at all.)
Create less product for fewer people.
Become more valuable to those who matter, by doing less.
This is not about ‘less being more’. This is about being small and being proud of it.
Less is not more. We want less, in order to stay small.
Small is not a tactic, it’s the goal.
Be proud. Be Small.